One thing is certain in this world: If you have a great product, talent, or message, you need a team to help get the word out. mouth : digital + public relations excels at doing just that in the following categories and services:
For over a decade, we have built a core service: pitching and booking national and local TV, Radio, Print and Online interviews in virtually every local market in the U.S. and key international territories. Unlike other PR firms, we share our media lists and press materials with clients, and only go after outlets that move the sales needle and raise your profile. With all the competition, we have to “campaign” for a booking as if our clients are running for political office! We’ve got a 3 X 3 pitching approach—a team of three who will pitch those outlets at least three times by phone, email; and even through social media.
To see sample broadcast clips, please click HERE.
To see sample print clips, please click HERE.
Social Media Ad Optimization & Management – Mouth Digital + Public Relations includes digital in its name because we are experts in this space. Whether you hire us for social media, traditional media—or both—we know how to pivot between these two mediums, which we truly feel are connected. Building a presence on social media is as important as appearing on a national television interview. In many ways, the amount of followers, pages views, likes and and engagement may very well be the deal maker for producers and editors to seriously consider you. Adding social media to your marketing plan is as if you’re expanding your reach to another thousand channels of opportunity. Not tech savvy? No worries! We will be your guide, your digital guru and your trusted source to build your platforms, curate your content, and boost it out to the world for all to see! Here’s the breakdown:
Curating written and visual content for social media platforms is a skillset that we know well. As experts, we will quickly learn the ins and outs of who you are, what you stand for, as well as what your interests are beyond the product you’re selling. Unlike traditional media—where you may start promoting a product at “hello,” communicating on social is a slower “burn.” First, we will guide you to become a trusted source on the Internet before blatantly promoting your product. After learning your brand’s guidelines (or creating them with you), we will come up with a content strategy that fits the tone of your followers and the subjects we know are of interest. Using social listening tools, we will gauge who your audience is and what sort of content will create trust and value for your brand.
Community management includes follower growth and custom engagement. In the old days, you could hire a high school student to curate and moderate your content. Today, the World Wide Web (or what we call the Wild, Wild West!) is a more sophisticated beast. During our onboarding session, we will explain how we’ll grow your followers strategically and help implement a custom engagement “boosting” strategy, where we will ‘connect’ your platforms to new, real users every single week—engaging with a fresh audience who might not otherwise connect to one another, but who are interested in the same topics as your brand. The greatest part of social media isn’t just about gaining followers, but keeping them engaged and entertained.
We interpret data in order to attract quality leads by creating advertisements (known as “boosted” posts). We will build content communities using a backend hash tagging technique to target real social media platform users. Using this algorithm, the primary goal is to increase followers, engagements, likes, page views that will grow an audience. Creating these advertisements include Ad Account Compliance and Setup, Retargeting Campaigns, Daily Budget Management, Pixel Integration, and much more. Every month, we’ll analyze the data and will give you a clear, concise, black & white snapshot of how well the content aligned with our strategy.
To see social media sample posts, please click HERE.
(Websites, Apps, SEO and more)
Looking for a new website, a new app, the perfect url address, and more? We can conceptualize, build and create the total brand package for you. Using the latest technology, we will make sure that the respective platforms are optimized (SEO) so that they are easily found on the Internet for the perfect audience to see. Together with social media, we’ll get you up and out there with relevance.
How will the consumer remember you? It’s easy: Build your brand and keep your message clear, concise, and consistent. Need talking points, pitch letters, press releases, suggested interview questions, email announcements, a Web site, or other media-related materials? How about buttons, posters, tee-shirts, invites, or even stationery with a new logo? Our team can brainstorm, design, and produce them on your behalf.
To see a sample list of brands we’ve worked with, click HERE.
Pitching your business to other businesses is the same technique we use to book media. If you’re looking to increase your visibility in the marketplace and grow your client base, we will research and create the business wish lists to go after for you—for the purposes of us making the connection for you and/or closing the deal.
special event support
With decades of experience creating parties, weddings, book launches, intimate luncheons and red carpet events, we’ll produce and coordinate an affair to remember. We can easily source out and book caterers, musicians, floral arrangers, liquor sponsors and even invite media—we’ll do whatever it takes to make your event a special one.
To see past events, please click HERE.