Curating written and visual content for social media platforms is a skillset that we know well. As experts, we will quickly learn the ins and outs of who you are, what you stand for, as well as what your interests are beyond the product you’re selling. Unlike traditional media—where you may start promoting a product at “hello,” communicating on social is a slower “burn.” First, we will guide you to become a trusted source on the Internet before blatantly promoting your product. After learning your brand’s guidelines (or creating them with you), we will come up with a content strategy that fits the tone of your followers and the subjects we know are of interest. Using social listening tools, we will gauge who your audience is and what sort of content will create trust and value for your brand.
Community management includes follower growth and custom engagement. In the old days, you could hire a high school student to curate and moderate your content. Today, the World Wide Web (or what we call the Wild, Wild West!) is a more sophisticated beast. During our onboarding session, we will explain how we’ll grow your followers strategically and help implement a custom engagement “boosting” strategy, where we will ‘connect’ your platforms to new, real users every single week—engaging with a fresh audience who might not otherwise connect to one another, but who are interested in the same topics as your brand. The greatest part of social media isn’t just about gaining followers, but keeping them engaged and entertained.
We interpret data in order to attract quality leads by creating and running paid ads and boosting posts. When building your boosting backend (the users targeted by your ads), we research your target audience and algorithms and trends of users interested in topics related to your brand. Using this algorithm, the primary goal is to increase reach, followers, engagements, and views to grow an audience. Creating these advertisements includes Ad Account Compliance and Setup, Retargeting Campaigns, Daily Budget Management, and much more. Every month, we’ll analyze the data and will give you a clear, concise, black & white snapshot of how well the content aligned with our strategy.
To see social media sample posts, please click HERE.
To see a sample list of brands we’ve worked with, click HERE.
To see past events, please click HERE.