One thing is certain in this world: If you have a great product, talent, or message, you need a team to help get the word out. mouth : digital + public relations excels at doing just that in the following categories and services:
What We Do Best:
For over a decade, we have built a core service: pitching and booking national and local TV, Radio, Print and Online interviews in virtually every local market in the U.S. and key international territories. Unlike other PR firms, we share our media lists and press materials with clients, and only go after outlets that move the sales needle and raise your profile. With all the competition, we have to “campaign” for a booking as if our clients are running for political office! We’ve got a 3 X 3 pitching approach—a team of three who will pitch those outlets at least three times by phone, email; and even through social media.
Do you have the time it takes to promote—or “push”—your online content to the masses and gain followers? Whether you’re watching a screen on a wall or in your palm, social media and traditional broadcast combined adds thousands of channels for you to engage with and be seen on. Do terms and words such as SEO, persona, Snapchat, Instagram, Facebook Live, micro blogging, Twitter and Reddit overwhelm you? Our edge as publicists is that we know how to tell a passionate story, and understand how to morph a traditional print piece into great online content. Our team will build and manage your social media and Internet marketing needs with the latest technology. We can help launch and manage your entire social media brand—from building your profiles across all platforms to creating your own website and building apps...plus more.
Book Proposal Prep and Agent/Publisher Introductions
They say everyone has a book in them. But if you don’t know how to present your idea in a conventional pitch, you can forget about getting a serious book contract, which still has enormous value—especially for brick and mortar distribution. We know just about every agent and publishing house in the US, and even a few really great ones across the Pond. We can help you whip your proposal into shape and guide you in deciding whether you need an agent (which we can pitch to) or go straight to potential publishers, including vanity presses. Before we go out to the agents or publishers on your behalf, with your approval we’ll help you create distinctive selling points, flush out the competition, as well as build a strategic public and social media marketing plan.
The world is obsessed with visuals. It’s no secret these days that the public would rather watch than read. If your website is your portal to brand building, you’ll want to star in your own welcome digital promo—your own “commercial.” With our video teams across the U.S., and abroad, we will conceptualize, co-produce, co-direct and co-edit video promos for you and your products; and not only use the digital clips on your site but as visual snippets across all social media platforms. These clips also great “audition tapes” when we go out and pitch you to broadcast and traditional media. Your video will allow you to demonstrate to everyone just how powerful you are promoting your message, and how great you’ll come across during an interview. And for those whom are shy, we can even create compelling visual content without you in the shot!
With decades of experience creating parties, weddings, book launches, intimate luncheons and red carpet events, we’ll produce and coordinate an affair to remember. We can easily source out and book caterers, musicians, floral arrangers, liquor sponsors and even invite media—we’ll do whatever it takes to make your event a special one.
How will the consumer remember you? It’s easy: Build your brand and keep your message clear, concise, and consistent. Need talking points, pitch letters, press releases, suggested interview questions, email announcements, a Web site, or other media-related materials? How about buttons, posters, tee-shirts, invites, or even stationery with a new logo? Our team can brainstorm, design, and produce them on your behalf.
Media Prepping: Publicity Boot Camp
Let’s face it: Our culture lives by the rules of show business. Whether you’re a celebrity, entrepreneur, first-time chef, or politician, you need to understand those rules and “rehearse” for your interviews and media appearances. Together, we will hone in on your top five talking points to help you stay on message when on camera, no matter what kinds of questions are thrown at you.
Interior Design and Home Staging
We have a decade of experience interior designing homes and apartments—from hiring the contractors and subs to ordering the materials—in New York City, The Hamptons, Connecticut and Philadelphia. Ask us how we transfer our PR skills to fit this area, and how we will customize your project to fit your budget!
Pitching your business to other businesses is the same technique we use to book media. If you’re looking to increase your visibility in the marketplace and grow your client base, we will research and create the business wish lists to go after for you—for the purposes of us making the connection for you and/or closing the deal.