Meet the Big Mouth: Justin Loeber

Prior to founding mouth : digital + public relations, Justin Loeber has held many corporate executive and managerial roles, including Senior Vice President, Executive Marketing and Publicity Director for Regan, which was an imprint of HarperCollins (News Corporation). He is a former Vice President, Director of Publicity for Atria, an imprint of Simon and Schuster (Viacom); Publicity Director for Ecco (HarperCollins); and Director of Publicity for Running Press Book Publishers. Loeber was one of the first publicists hired at Broadway Books (Bertelsmann), was a publicist at William Morrow (Hearst), and started his publishing career at Villard (Random House).

Over the course of his career, Loeber has restructured four publicity departments, managed groups of up to 35 employees, and was responsible for publicity and marketing budgets exceeding $1M. He has created nationally recognized campaigns in practically every subject area—for celebrities, fashion icons, sports stars, designers, novelists, doctors, lawyers, animal lovers, non-profit organizations, restaurateurs, a presidential candidate, and even one prime minister.

Loeber has spearheaded publicity campaigns for Michael Jordan, Lawrence Taylor, Cindy Crawford, Olympia Dukakis, Tommy Lee, Pamela Anderson, Anthony Bourdain, Ewan McGregor, Tom Perkins, Gloria Allred, Frank Warren, Reverend Bernice King (Martin Luther King Jr.’s daughter), Kevin Liles (Executive Vice President, Warner Music Group), Marlo Thomas, Wanda Sykes, movie producer Lynda Obst, David Margolick, LeRoy Neiman, Blair Underwood, Jon Gruden, Leon Uris, Diane McKinney-Whetstone, Jack Newfield, Lawrence Schiller, Tony Brown, Celia Cruz, Bill Blass, Dr. Andrew Weil, Lloyd Boston, Dr. Dean Edell, Peter Singer (father of the modern-day Animal Rights Movement), and Aron Ralston (the young Colorado-mountain climber whose story was depicted in “127 Hours,” starring James Franco). Loeber was also instrumental in brokering two book deals at publishing houses he worked for:  John Leguizamo’s, Pimps, Hos, Playa Hatas, and All the Rest of My Hollywood Friends (Ecco); and for Patrik Henry Bass and Karen Pugh’s, In Our Own Image: Treasured African-American Traditions, Journeys & Icon (Running Press Book Publishers).

On the first anniversary of 9/11, Loeber was the only publicist at ground zero in Shanksville, PA, where he represented New York Times reporter Jere Longman and his book, Among the Heroes. He also managed national publicity for Singapore’s Senior Prime Minister Lee Kuan Yew, who shared his political manifesto with the U.S., and orchestrated a publicity tour for Colombian presidential candidate Ingrid Betancourt whose book, Until Death Do Us Part, exposed the tragic underground affiliation between her country’s government and its drug cartels. When Betancourt was later abducted by FARC kidnappers in the jungles of her homeland, Loeber secured national media for her family, pleading for her release. This PR campaign sparked the creation of the award-winning documentary and HBO film "Missing Peace" by Victoria Bruce and Karin Hayes. (Ingrid Betancourt was rescued from her captors in July 2008.)

A highly creative campaigner, Loeber is skilled at brainstorming ideas with corporate sponsors and has worked closely with major brands such as Nike, Wrigley’s Doublemint Gum, Lava-Simplex Internationale, Mexx, Saks, and Outside, to name a few. Prior to his career as a corporate publicist, Loeber promoted and managed restaurants. In the 1980s he was a solo pop recording artist in the United Kingdom, where he was discovered by and toured with English music legend Gary Numan.  As a hobby, Loeber buys, renovates, designs and sells homes in Manhattan, Brooklyn, Connecticut, Philadelphia and Woodstock, New York--one of which was featured in the New York Times Real Estate section.  Releasing fall 2017, Loeber will be publishing his first book.